Introduction of the Course

The Marketo Engage Corporate Training by Netskill equips marketing teams with the skills to create, manage, and measure data-driven marketing campaigns that convert leads into customers.

Built for modern B2B and B2C enterprises, this course covers lead management, campaign automation, email marketing, and analytics — all within the Marketo Engage environment, part of Adobe Experience Cloud.

Through hands-on labs and case-based learning, participants will learn to leverage Marketo’s automation engine, AI-driven personalization, and integration with CRM systems to optimize the entire customer journey.

Courses: Instructor-Led, In-Person, or Self-Paced

Instructor-Led Online Training

Live sessions with Adobe-certified Marketo experts who walk participants through end-to-end campaign automation, nurturing flows, and analytics dashboards.

In-Person Corporate Training

Customized workshops for marketing teams that integrate organizational use cases with real-time campaign execution and lead scoring techniques.

Self-Paced Learning via Netskill LMS

Flexible on-demand course with video modules, interactive assessments, and lab-based exercises — accessible 24/7 via Netskill LMS.

All training options include:

• Access to Marketo sandbox environments
• Gamified learning outcomes and leaderboard tracking
• Post-course certification and continuous learning updates

Target Audience for Corporate Marketo Engage Courses

• Digital Marketing Managers and Marketing Automation Specialists
• Campaign and Email Marketing Managers
• CRM and Lead Management Professionals
• Demand Generation Teams
• Marketing Data Analysts
• Business Development and Growth Strategists

What Are the Modules Covered

Module 1: Introduction to Adobe Marketo Engage

• Overview of Marketo Engage architecture
• Key components: Engagement Programs, Smart Campaigns, and Lead Scoring
• Understanding B2B and B2C workflows

Module 2: Lead Management and Scoring

• Lead capture, segmentation, and deduplication
• Defining and implementing lead scoring models
• Lifecycle management and CRM integration

Module 3: Campaign Creation and Automation

• Building Smart Campaigns and automation workflows
• Multi-step and triggered campaigns
• Personalization and dynamic content

Module 4: Email Marketing & Engagement Programs

• Designing responsive email templates
• Building drip and nurture campaigns
• Tracking engagement and deliverability

Module 5: Data Management and Segmentation

• Managing databases and lists
• Creating dynamic segments using filters and triggers
• Managing data compliance (GDPR, CAN-SPAM, etc.)

Module 6: Analytics and Reporting

• Analyzing campaign performance metrics
• Leveraging Marketo Analytics dashboards
• Attribution modeling and ROI tracking

Module 7: CRM Integration and Sync

• Integrating Marketo with Salesforce and Microsoft Dynamics
• Sync configuration and field mapping
• Troubleshooting and best practices

Module 8: Advanced Personalization with AI

• Using predictive analytics and recommendations
• AI-driven lead scoring and engagement prediction
• Real-time behavior tracking

Module 9: Testing and Optimization

• A/B testing campaigns and emails
• Optimizing content and delivery time
• Improving open and conversion rates

Module 10: Capstone Project & Certification

• Create an end-to-end lead nurturing and scoring model
• Execute and report on a multi-channel campaign
• Earn the Netskill Certified Marketo Engage Specialist credential

Importance of Marketo Engage Training

In today’s digital-first marketing landscape, automation is essential for scale and efficiency. Marketo Engage empowers teams to deliver personalized, measurable campaigns that align sales and marketing goals.

This training helps professionals:

• Automate lead capture, scoring, and nurturing
• Personalize content using behavioral and demographic data
• Improve marketing ROI through advanced analytics
• Integrate seamlessly with CRMs and other tools

Training Skills and Competencies for Employees

After completing this training, participants will be able to:

• Build automated, multi-step campaigns in Marketo
• Manage and nurture leads effectively
• Design data-driven customer journeys
• Integrate and sync with CRM systems
• Analyze campaign success and optimize performance

Netskill Approach to Marketo Engage Training

Netskill’s corporate learning model focuses on hands-on experience, gamified learning, and real-world simulations to ensure marketing professionals gain applied expertise.

Key differentiators include:

• Practical labs using real marketing scenarios
• Guided instructor sessions and peer collaboration
• Interactive LMS-based progress tracking
• Certification and post-course mentorship

Why Choose Netskill as Your Marketo Engage Training Partner?

• Adobe-certified Marketo trainers and consultants
• Multi-format delivery: Online, In-Person, or Self-Paced
• Real-world enterprise project simulations
• LMS access with quizzes, labs, and certification
• Customizable corporate programs
• Gamified, results-driven learning outcomes