Introduction of the Course

The GA4 Advanced Corporate Training by Netskill equips professionals with deep, actionable expertise in Google Analytics 4’s event-based data model, advanced reporting, attribution models, and cross-platform analytics.

Participants learn to build event taxonomies, track user behavior across devices, configure GA4 with GTM, and integrate GA4 with BigQuery and Looker Studio for scalable analysis. This course ensures teams can measure what matters and drive data-backed decisions across marketing, product, and user experience functions.

Courses: Instructor-Led, In-Person, or Self-Paced

Instructor-Led Online Training

Live expert-led sessions with hands-on labs, GA4 workspace activities, and guided analytics projects.

In-Person Corporate Workshops

Immersive, interactive sessions tailored to your organization’s data strategy and analytics maturity.

Self-Paced Learning via Netskill LMS

24/7 access to video lessons, sandbox projects, analytics simulations, quizzes, and certification exams.

All courses include Netskill LMS access, downloadable templates, dashboards, and real-world assignments.

Target Audience for GA4 Advanced Corporate Training

• Digital Marketing Teams
• Data Analysts and BI Professionals
• Product Managers and Growth Teams
• SEO/SEM Specialists
• Web Developers and Tagging Specialists
• CX and UX Optimization Teams

What Are the Modules Covered

Module 1: GA4 Architecture Deep Dive

• Event-based data model
• User, session, and engagement metrics
• Data streams and cross-platform measurement

Module 2: Event Tracking & Taxonomy Design

• Recommended vs. custom events
• Building event naming conventions
• Designing business-aligned measurement plans

Module 3: Google Tag Manager (GTM) for GA4

• Setting up triggers, tags, and variables
• Enhanced measurement customization
• Debugging and preview mode best practices

Module 4: Advanced Reporting & Exploration

• Funnel exploration
• Path exploration
• Cohort and retention analysis
• Predictive metrics and audience insights

Module 5: Attribution & Conversion Modeling

• Data-driven attribution
• Cross-channel performance analysis
• Improving conversion path visibility

Module 6: eCommerce Tracking

• Implementing GA4 eCommerce schema
• Product interaction tracking
• Multi-touch sales attribution

Module 7: BigQuery Integration

• Linking GA4 to BigQuery
• Querying raw event data
• Building custom dashboards from BigQuery outputs

Module 8: Looker Studio Visualization

• Designing interactive dashboards
• Custom metrics, blend data, filters, and segments
• Industry KPI dashboard templates

Module 9: Privacy, Consent & Governance

• GDPR, CCPA & consent mode
• Data retention policies
• Governance frameworks for enterprise analytics

Module 10: Capstone: Full Analytics Implementation Project

• Building a complete GA4 measurement plan
• Configuring GTM events and GA4 conversions
• Creating a full analytics dashboard for stakeholders

Importance of GA4 Advanced Training

GA4 is now the global standard for analytics, and advanced skills are essential to:

• Track deeper user behavior and intent
• Build accurate conversion funnels
• Integrate multi-channel marketing data
• Make confident, data-driven business decisions
• Strengthen product and marketing growth strategies

Training Skills and Competencies for Employees

Employees completing this training will be able to:

• Architect GA4 event tracking and measurement plans
• Build advanced dashboards and perform cross-device analysis
• Integrate GA4 with GTM, BigQuery, and Looker Studio
• Identify growth opportunities using advanced analytics
• Ensure privacy-compliant data collection and reporting

Netskill Approach to GA4 Training

Netskill uses a hands-on, simulation-driven approach with:

• Real tracking implementations
• Industry-specific case studies
• Gamified LMS modules and assessments
• Interactive dashboards and downloadable templates
• Post-training analytics mentorship

Why Choose Netskill for GA4 Corporate Training?

• Expert trainers with deep analytics & data engineering experience
• Real-world projects and hands-on GTM labs
• Enterprise-focused analytics implementation guidance
• Flexible training: Online, On-site, or Self-paced
• Lifetime access to Netskill LMS content and certification
• Industry-recognized Netskill Certified GA4 Advanced Analyst credentials