Introduction of the Course

This course enables teams to fully leverage Amplitude’s analytics capabilities to understand user behavior, optimize product experiences, and fuel growth.
From instrumentation planning to in-depth reports like funnels, retention, journeys, and experimentation, participants gain practical expertise in Amplitude Digital Analytics, preparing them to improve user engagement, reduce churn, and enhance feature adoption across apps and digital platforms.

Courses: Instructor-Led, In-Person, or Self-Paced

Instructor-Led (Online)

Live interactive sessions covering dashboards, event planning, funnels, insights, and real data scenarios.

In-Person Corporate Workshops

On-site sessions tailored to your product metrics, data architecture, digital journeys, and team goals.

Self-Paced Learning on Netskill LMS

Step-by-step videos, datasets, practice assignments, quizzes, and product analytics certification—available 24/7.
Includes:
✔ Gamified learning badges
✔ Product analytics projects
✔ Downloadable templates & dashboards

Target Audience for Corporate Amplitude Analytics Training

Ideal for teams managing digital products, growth, and customer journeys:

• Product Managers / Product Owners
• Data Analysts, BI & Data Science Teams
• Growth & Marketing Analysts
• UX/CX Teams
• SaaS, eCommerce, FinTech, EdTech Teams
• Web & Mobile App Teams
• Product Strategy & Insights Teams

What Are the Modules Covered

Module 1: Introduction to Amplitude Digital Analytics

• Event-based analytics fundamentals
• Amplitude’s ecosystem and capabilities
• Understanding events, properties, users, and sessions

Module 2: Event Planning & Taxonomy Design

• Designing scalable tracking plans
• Best practices for naming conventions
• Mapping user journeys to events
• Cross-platform taxonomy alignment

Module 3: Implementation & Instrumentation

• SDK setup (Web, iOS, Android)
• Tracking events & user properties
• Identity resolution and user lifecycle
• Data governance & QA checkpoints

Module 4: Funnel Analysis & Conversion Optimization

• Multi-step funnel creation
• Conversion drivers & drop-off patterns
• Behavioral funnels
• Optimizing onboarding and feature adoption

Module 5: Retention & Lifecycle Analysis

• Retention curves: N-day, unbounded, bracketed
• Habit formation & usage frequency
• Cohort comparison and churn diagnostics

Module 6: Journey Maps & Path Analysis

• User paths visualization
• High-friction vs. high-engagement flows
• Identifying common success journeys

Module 7: Behavioral Cohorts & Segmentation

• Dynamic cohort creation
• Behavior-based segmentation
• Identifying power users vs. churn-risk users

Module 8: Dashboards, Notebooks & Reporting

• Creating collaborative dashboards
• Measuring KPIs, DAU/MAU, stickiness
• Using Notebooks for storytelling & insights
• Alerts, sharing, and team insights

Module 9: Experimentation & Causal Analytics

• A/B testing in Amplitude
• Impact analysis of feature releases
• Correlation and causation insights
• Using Amplitude Experiment

Module 10: Integrations & Advanced Features

• Integrating with CDPs, warehouses, CRMs
• Data pipelines & reverse ETL
• Governance: Lexicon, tracking plan audits
• Predictive insights & machine learning models

Module 11: Capstone Product Analytics Project

• Build a real dashboard with funnels & journeys
• Present retention insights and growth opportunities
• Create a product experimentation plan
• Earn Netskill Amplitude Analytics Certification

Importance of Amplitude Digital Analytics Training

Mastering Amplitude helps organizations:

• Understand real user behavior with precision
• Improve customer journeys and product UX
• Optimize activation, engagement, and retention
• Identify high-impact product improvements
• Run experiments and measure feature impact
• Drive product-led growth with confidence

Training Skills and Competencies for Employees

After the course, participants will be able to:

• Design a robust Amplitude tracking plan
• Build advanced funnels and user journeys
• Perform in-depth cohort and retention analysis
• Create dashboards for product, growth, and leadership teams
• Identify churn patterns and feature opportunities
• Make data-driven product, UX, and growth decisions

Netskill Approach to Amplitude Analytics Training

Netskill uses a practical, insights-first methodology, including:

• Real datasets from web and mobile products
• Workshops on event taxonomy and instrumentation
• Interactive dashboards and scenario-based analysis
• Gamified learning, assessments, and certification
• Custom use cases based on industry verticals (SaaS, BFSI, eCommerce, etc.)

Why Choose Netskill as Your Amplitude Training Partner?

• Delivered by Amplitude-certified trainers & product analytics experts
• Tailored for corporate teams across industries
• Hands-on, scenario-based product analytics
• Mix of theory + practical + implementation support
• Access to Netskill LMS for videos, quizzes, and certification
• Includes templates, dashboards, and sample tracking plans