Introduction of the Course

The ActiveCampaign Advanced Marketing Automation Corporate Training by Netskill is designed to transform your organization’s approach to email marketing, CRM automation, and customer engagement.

Through guided learning and simulation-based exercises, professionals will learn how to design automated workflows, segment contacts dynamically, integrate CRMs and eCommerce platforms, and leverage behavioral data to create personalized, high-converting customer journeys.

This program empowers marketing teams to work smarter — using automation, AI, and analytics to drive sustainable business growth.

Courses: Instructor-Led, In-Person, or Self-Paced

Instructor-Led Online Training

Live, expert-led sessions that cover automation building, lead scoring, tagging strategies, and workflow optimization.

In-Person Corporate Training

Tailored on-site workshops for enterprise teams to implement and optimize ActiveCampaign for real business use cases.

Self-Paced Training via Netskill LMS

Learn anytime, anywhere with 24/7 access to videos, projects, gamified modules, quizzes, and certification through the Netskill LMS.

All training modes include:

• Real-world campaign simulations
• Practical assignments
• Instant LMS access to downloadable templates and certification assessments

Target Audience for ActiveCampaign Corporate Training

• Digital Marketing Managers and Strategists
• CRM and Automation Specialists
• Email Marketing Professionals
• eCommerce Marketing Teams
• Customer Engagement and Retention Managers

What Are the Modules Covered

Module 1: Introduction to ActiveCampaign Automation

• Overview of the ActiveCampaign ecosystem
• Platform navigation and campaign setup
• Key automation concepts and workflow logic

Module 2: Audience Segmentation & Tag Management

• Advanced segmentation and dynamic tagging
• Behavior- and engagement-based targeting
• Custom fields and conditional content

Module 3: Multi-Channel Campaign Automation

• Automating campaigns across email, SMS, and CRM
• Using triggers, goals, and wait conditions effectively
• Designing end-to-end customer journeys

Module 4: CRM Integration & Lead Management

• Integrating ActiveCampaign with Salesforce, HubSpot, or Zoho CRM
• Managing deals, pipelines, and sales automation
• Syncing data between marketing and sales

Module 5: eCommerce and API Integrations

• Connecting with Shopify, WooCommerce, and Magento
• Using ActiveCampaign’s API for data synchronization
• Automating abandoned cart and product recommendations

Module 6: Advanced Email Design & A/B Testing

• Designing high-performing, responsive email templates
• Personalization with dynamic blocks and custom variables
• Conducting A/B testing for optimization

Module 7: Data Analytics & Reporting

• Understanding engagement, conversions, and lifecycle reports
• Custom dashboards and KPI tracking
• Using analytics to optimize campaigns

Module 8: Deliverability & Compliance

• Managing sender reputation and domain authentication
• GDPR and CAN-SPAM compliance
• Best practices for deliverability

Module 9: Predictive Automation & AI Features

• Using predictive sending and lead scoring
• AI-driven customer engagement strategies
• Automation optimization for long-term retention

Module 10: Capstone Project & Certification

• Develop a comprehensive automation strategy for a business scenario
• Present performance reports and workflow designs
• Earn the Netskill Certified ActiveCampaign Automation Specialist credential

Importance of ActiveCampaign Advanced Training

Advanced automation skills are critical for modern marketing teams to personalize communication, improve conversions, and enhance customer retention.

This training helps organizations:

• Automate manual marketing and sales workflows
• Build personalized, scalable customer journeys
• Use analytics to optimize marketing performance
• Integrate multiple systems for unified engagement

Training Skills and Competencies for Employees

Upon completing this program, learners will be able to:

• Design and deploy multi-step marketing automation workflows
• Create segmentation strategies and personalized communications
• Integrate ActiveCampaign with CRMs and eCommerce tools
• Track KPIs and improve ROI through analytics
• Manage deliverability and compliance effectively

Netskill Approach to ActiveCampaign Corporate Training

Netskill’s training emphasizes experiential learning, ensuring professionals not only understand the platform but can implement automation in real business environments.

Through interactive LMS modules, case-based projects, and gamified assessments, learners gain practical, job-ready skills.

Netskill’s approach includes:

• Scenario-based labs replicating enterprise use cases
• Gamified learning with leaderboard scoring
• Adaptive content recommendations on the Netskill LMS
• Post-training mentorship and certification

Why Choose Netskill as Your ActiveCampaign Corporate Training Partner?

• Expert instructors with deep marketing automation experience
• Industry-aligned modules and real-world projects
• Gamified learning for engagement and retention
• Flexible formats — Online, In-Person, and Self-Paced
• Access to Netskill LMS with videos, quizzes, and certification
• Recognized Netskill Certified ActiveCampaign Automation Specialist credential