Introduction of the Course

Netskill’s Adobe Marketo Training equips marketing and demand-generation teams with the skills to design, automate, and optimize end-to-end marketing campaigns using Adobe Marketo. As a trusted corporate Adobe Marketo training company, Netskill helps organizations improve lead management, campaign performance, and marketing ROI through data-driven automation.

This program focuses on lead lifecycle management, campaign automation, segmentation, personalization, integrations, and performance analytics. Delivered through Instructor-Led Online Training, In-Person Workshops, and Self-Paced learning on the Netskill LMS, the training includes HD course videos, real-world Marketo use cases, gamified learning outcomes, quizzes, assessments, and certification, accessible anytime.

Courses: Instructor-Led, In-Person, or Self-Paced

Instructor-Led Online Training

Live virtual sessions led by Marketo experts, including real-time campaign builds, workflow demos, and interactive discussions.

In-Person Corporate Training

Highly interactive on-site workshops customized to your marketing strategy, lead processes, and business objectives.

Self-Paced Training on Netskill LMS

Learners receive 24/7 access to:

• HD video lessons
• Adobe Marketo concepts and automation frameworks
• Practical campaign and lead management scenarios
• Quizzes & assessments
• Gamified learning outcomes
• Automation templates & toolkits
• Course completion certification

All modules are available on the Netskill LMS.

Target Audience for Corporate Adobe Marketo Courses

• Marketing automation and demand generation teams
• Digital marketing professionals
• CRM and marketing technology specialists
• Sales operations and revenue teams
• Growth and lifecycle marketers
• Marketing analysts

What Are the Modules Covered?

Module 1: Introduction to Adobe Marketo

• Overview of Marketo platform
• Marketing automation fundamentals
• Key features and use cases

Module 2: Marketo Setup & Architecture

• Program structure and channels
• Workspaces and partitions
• Data model basics

Module 3: Lead Management & Lifecycle

• Lead capture and data management
• Lead scoring models
• Lifecycle stages and routing

Module 4: Campaigns & Programs

• Smart campaigns and batch campaigns
• Program types and best practices
• Scheduling and execution

Module 5: Segmentation & Targeting

• Lists and smart lists
• Behavioral and demographic targeting
• Personalization strategies

Module 6: Email Marketing & Personalization

• Email templates and assets
• Tokens and dynamic content
• Deliverability best practices

Module 7: Automation & Integrations

• Workflow automation
• CRM integration (e.g., Salesforce)
• Data sync and triggers

Module 8: Analytics & Performance Reporting

• Program and campaign analytics
• Attribution and ROI measurement
• Dashboard and reporting tools

Module 9: Governance, Compliance & Best Practices

• Data hygiene and naming conventions
• Privacy, consent, and compliance
• Scalable Marketo governance

Module 10: Real-World Adobe Marketo Scenarios

• Industry-specific marketing automation case studies
• End-to-end campaign simulations
• LMS-based quizzes, assessments & certification

(All modules include HD videos, quizzes, assessments, gamified learning outcomes, and certification on the Netskill LMS.)

Importance of Adobe Marketo Training

• Improves lead quality and conversion rates
• Enhances marketing and sales alignment
• Enables scalable, automated campaigns
• Provides data-driven insights into marketing performance
• Ensures compliant and governed automation
• Maximizes ROI from Marketo investment

Training Skills and Competencies for Employees

Participants develop:

• Marketing automation and campaign execution skills
• Lead scoring and lifecycle management expertise
• Email marketing and personalization capabilities
• CRM integration and workflow management skills
• Marketing analytics and ROI measurement abilities
• Revenue-focused marketing mindset

Netskill Approach to Adobe Marketo Training

Netskill’s training methodology includes:

• Hands-on, platform-based learning
• Real-world marketing automation scenarios
• Step-by-step campaign and workflow exercises
• Gamified learning milestones for engagement
• Continuous quizzes and assessments
• Anytime access through the Netskill LMS

Why Choose Netskill as Your Adobe Marketo Training Partner?

• Trusted corporate Adobe Marketo training company
• Flexible delivery: Online, In-Person & Self-Paced
• Practical, enterprise-grade marketing automation curriculum
• Expert trainers with real-world Marketo experience
• Gamified LMS learning for higher engagement
• Certification validating Adobe Marketo expertise
• Customizable programs across industries